{"id":3710,"date":"2025-12-09T06:40:53","date_gmt":"2025-12-08T22:40:53","guid":{"rendered":"https:\/\/selby.com.my\/privacy-policy\/"},"modified":"2026-04-12T22:06:29","modified_gmt":"2026-04-12T14:06:29","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/selby.com.my\/zh-hans\/privacy-policy\/","title":{"rendered":"\u9690\u79c1\u653f\u7b56"},"content":{"rendered":"\n<p>GSM ALCHEMY SDN BHD (&#8220;GSM ALCHEMY,&#8221; &#8220;we,&#8221; &#8220;us,&#8221; or &#8220;our&#8221;) is committed to protecting your privacy in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia and other applicable laws. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you interact with our website, www.gsmyalchemyskin.com (&#8220;Website&#8221;), purchase our premium skincare products, or engage with our services. By using our Website or services, you consent to the practices described in this Privacy Policy.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Scope of This Privacy Policy<\/strong><br>1.1 This Privacy Policy applies to all personal data collected by GSM ALCHEMY through our Website, mobile applications, in-store interactions, customer service communications, or other channels related to our skincare products and services.<br>1.2 Personal Data refers to any information relating to an identified or identifiable individual, as defined under the PDPA.<br>1.3 We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our Website with the effective date. Please review it periodically. Your continued use of our Website or services after changes are posted constitutes your acceptance of the updated Privacy Policy.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Personal Data We Collect<\/strong><br>We collect the following types of personal data, depending on how you interact with us:<br>2.1 Data You Provide Directly:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account Creation and Purchases: Name, email address, phone number, billing and delivery addresses, payment information (e.g., credit\/debit card details, bank account information), and account login credentials.<\/li>\n\n\n\n<li>Customer Service Interactions: Information provided when you contact us via email (customerservice@teamselby.com), phone (+6011 193 193 03), or other channels, including inquiries, complaints, or feedback.<\/li>\n\n\n\n<li>User-Generated Content: Reviews, photos, or other content you submit to our Website or social media platforms.<\/li>\n\n\n\n<li>Promotional Participation: Information provided when entering contests, promotions, or surveys.<br>2.2 Data Collected Automatically:<\/li>\n\n\n\n<li>Website Usage: IP address, browser type, device information, operating system, pages visited, time spent on our Website, and clickstream data, collected via cookies, web beacons, or similar technologies.<\/li>\n\n\n\n<li>Transactional Data: Order details, purchase history, and delivery preferences.<br>2.3 Data from Third Parties:<\/li>\n\n\n\n<li>Third-Party Delivery Services: Information related to delivery, such as confirmation of receipt or delivery status, provided by our third-party couriers.<\/li>\n\n\n\n<li>Social Media and Analytics Providers: Data from platforms like Google Analytics or social media integrations when you interact with our Website or social media accounts.<br>2.4 We do not knowingly collect personal data from individuals under 18 years of age. If you are under 18, please do not provide personal data to us.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>How We Use Your Personal Data<\/strong><br>We use your personal data for the following purposes, in compliance with the PDPA:<br>3.1 To Fulfill Orders and Provide Services:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Process and confirm orders, payments, and deliveries.<\/li>\n\n\n\n<li>Communicate with you about your orders, including order confirmations, shipping updates, and customer service inquiries.<\/li>\n\n\n\n<li>Arrange deliveries through third-party courier services.<br>3.2 To Enhance Your Experience:<\/li>\n\n\n\n<li>Personalize your Website experience, such as recommending products based on your purchase history or preferences.<\/li>\n\n\n\n<li>Send you marketing communications (e.g., newsletters, promotions), if you have consented to receive them.<\/li>\n\n\n\n<li>Display user-generated content (e.g., reviews, photos) on our Website or social media, with your permission.<br>3.3 To Improve Our Services:<\/li>\n\n\n\n<li>Analyse Website usage and customer behaviour to improve our products, services, and Website functionality.<\/li>\n\n\n\n<li>Conduct surveys, contests, or market research to understand customer preferences.<br>3.4 To Comply with Legal Obligations:<\/li>\n\n\n\n<li>Verify your identity or payment information to prevent fraud.<\/li>\n\n\n\n<li>Comply with applicable laws, regulations, or court orders, including tax reporting or consumer protection requirements.<br>3.5 To Protect Our Business:<\/li>\n\n\n\n<li>Detect and prevent fraudulent activities, security breaches, or violations of our Terms and Conditions.<\/li>\n\n\n\n<li>Enforce our legal rights and protect our intellectual property.<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Legal Basis for Processing<\/strong><br>Under the PDPA, we process your personal data based on the following legal grounds:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consent: For marketing communications, personalized offers, or user-generated content.<\/li>\n\n\n\n<li>Contractual Necessity: To fulfil orders, process payments, and deliver products.<\/li>\n\n\n\n<li>Legal Obligation: To comply with Malaysian laws or regulatory requirements.<\/li>\n\n\n\n<li>Legitimate Interests: To improve our services, prevent fraud, and enhance Website<br>functionality, provided such interests do not override your rights.<\/li>\n<\/ul>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Disclosure of Personal Data<\/strong><br>We may share your personal data with the following parties, only to the extent necessary and in compliance with the PDPA:<br>5.1 Third-Party Service Providers:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivery Couriers: To facilitate product delivery to your specified address.<\/li>\n\n\n\n<li>Payment Processors: To securely process payments (e.g., credit\/debit card transactions).<\/li>\n\n\n\n<li>IT and Analytics Providers: To host our Website, analyse usage data, or provide technical support (e.g., Google Analytics, cloud service providers).<\/li>\n\n\n\n<li>Marketing Partners: To send promotional materials, if you have consented.<br>5.2 Affiliates and Business Partners: For operational purposes, such as order fulfilment or customer service, within our corporate group or with authorized retailers.<br>5.3 Legal Authorities: When required by law, court order, or regulatory authority, or to protect our legal rights (e.g., in response to fraud investigations).<br>5.4 We do not sell, rent, or trade your personal data to third parties for their marketing purposes.<\/li>\n<\/ul>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Data Storage and Security<\/strong><br>6.1 Storage Location. Your personal data is stored on secure servers located in Malaysia or other jurisdictions with adequate data protection standards, as permitted under the PDPA.<br>6.2 Retention Period. We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. For example:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transactional data (e.g., order history) is retained for 7 years to comply with tax and accounting laws.<\/li>\n\n\n\n<li>Marketing consent data is retained until you withdraw consent or the purpose is fulfilled.<\/li>\n\n\n\n<li>Inactive account data may be deleted after 2 years of inactivity.<br>6.3 Security Measures. We implement industry-standard security measures, including encryption, secure socket layer (SSL) technology, and access controls, to protect your personal data from unauthorized access, loss, or misuse. However, no online system is completely secure, and we cannot guarantee absolute security.<br>6.4 Third-Party Delivery. Our third-party couriers are contractually obligated to protect your personal data and use it only for delivery purposes.<\/li>\n<\/ul>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Your Data Protection Rights<\/strong><br>Under the PDPA, you have the following rights regarding your personal data:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access: Request a copy of the personal data we hold about you.<\/li>\n\n\n\n<li>Correction: Request correction of inaccurate or incomplete personal data.<\/li>\n\n\n\n<li>Withdrawal of Consent: Withdraw consent for processing (e.g., marketing communications) at any time, without affecting the lawfulness of prior processing.<\/li>\n\n\n\n<li>Data Portability: Request transfer of your personal data to another provider, where technically feasible.<\/li>\n\n\n\n<li>Erasure: Request deletion of your personal data, subject to legal retention obligations.<\/li>\n\n\n\n<li>Restriction or Objection: Request restriction of or object to certain processing activities (e.g., profiling for marketing).<br>To exercise these rights, contact our Data Protection Officer at:<\/li>\n\n\n\n<li>Email: customerservice@teamselby.com<\/li>\n\n\n\n<li>Phone: +6011 193 193 03<\/li>\n\n\n\n<li>Address: GSM ALCHEMY SDN BHD, 281\/9 Taman Fatimah, 72000 Kuala Pilah, Negeri Sembilan, Malaysia.<br>We will respond to your request within 30 days, subject to verification of your identity. Additional time may be required for complex requests.<\/li>\n<\/ul>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li><strong>Cookies and Tracking Technologies<\/strong><br>8.1 Cookies. Our Website uses cookies and similar technologies (e.g., web beacons, pixel tags) to enhance functionality, analyse usage, and provide personalized content. Cookies may include:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Essential Cookies: Necessary for Website operation (e.g., session management).<\/li>\n\n\n\n<li>Analytics Cookies: To track Website performance and user behaviour.<\/li>\n\n\n\n<li>Marketing Cookies: To deliver personalised ads, if you consent.<br>8.2 Cookie Management. You can manage cookie preferences through your browser settings or our Website\u2019s cookie consent tool. Disabling cookies may limit certain Website features.<br>8.3 Third-Party Analytics. We use tools like Google Analytics to analyse Website traffic. These providers may use cookies to collect data, subject to their privacy policies.<\/li>\n<\/ul>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li><strong>International Data Transfers<\/strong><br>If your personal data is transferred outside Malaysia (e.g., to cloud servers or third-party service providers), we ensure that the recipient jurisdiction provides adequate data protection standards or that appropriate safeguards (e.g., contractual agreements) are in place, as required by the PDPA.<\/li>\n<\/ol>\n\n\n\n<ol start=\"10\" class=\"wp-block-list\">\n<li><strong>Third-Party Links<\/strong><br>Our Website may contain links to third-party websites (e.g., social media platforms, payment processors). We are not responsible for the privacy practices or content of these websites. Please review their privacy policies before providing personal data.<\/li>\n<\/ol>\n\n\n\n<ol start=\"11\" class=\"wp-block-list\">\n<li><strong>Complaints<\/strong><br>If you have concerns about our handling of your personal data, please contact our Data<br>Protection Officer (see clause 7). You may also lodge a complaint with the Personal Data<br>Protection Commissioner of Malaysia at:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website: www.pdp.gov.my<\/li>\n\n\n\n<li>Email: aduan@pdp.gov.my<\/li>\n<\/ul>\n\n\n\n<ol start=\"12\" class=\"wp-block-list\">\n<li><strong>Contact Us<\/strong><br>For questions about this Privacy Policy or our data practices, please contact:<br>GSM ALCHEMY SDN BHD<br>281\/9 Taman Fatimah, 72000 Kuala Pilah, Negeri Sembilan, Malaysia.<br>Email: customerservice@teamselby.com<br>Phone: +6011 193 193 03<\/li>\n<\/ol>\n\n\n\n<p>Last Updated: Nov 16, 2025]<\/p>\n\n\n\n<p><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>GSM ALCHEMY SDN BHD (&#8220;GSM ALCHEMY,&#8221; &#8220; 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